In the context of its 25th anniversary, LGT Capital Partners – a leading alternative investment manager owned by the Princely Family of Liechtenstein – launched a new brand identity, blending tradition and modernity. The updated logo features a more contemporary Princely Crown, and the imagery has been subtly adjusted. As part of the rebranding, LGT Capital Partners has also refreshed its website to offer an enhanced overview of the firm and its investment expertise.

The 25th year anniversary coincides with another important milestone, as LGT Capital Partners’ assets under management have exceeded USD 100 billion for the first time in its history.

Pius Fritschi, a Managing Partner at LGT Capital Partners, commented: “After 25 years in business, this seems like the ideal time for us to introduce a new brand identity. While the rebranding gives the firm a new visual appearance, our DNA remains the same: as a principal investor, we will continue to stay close to our clients and strive to deliver solutions that are designed to withstand short-term upheavals and to generate attractive returns over the long term.”